Consent is one of the most misunderstood and incorrectly implemented aspects of modern web tracking. Cookie banners, CMPs, Consent Mode v2, GDPR, and the ePrivacy Directive are often discussed, but rarely explained in a way that connects legal requirements with real-world implementation.
In this webinar, we focus on consent in practice. You’ll learn how consent works in principle, why it matters for analytics and advertising, and how to implement it correctly across both web and server-side environments. We’ll break down common misconceptions, explain what is actually required, and demonstrate a setup you can replicate in your own projects.
When: January 29th, 2026, at 5:00 PM CET
Speaker: Dan Murov, Data Tracking Lead @ Stape
1. Consent fundamentals
a. How consent works in principle
b. Why consent is critical for analytics, advertising, and business decisions
2. Consent regulations overview
a. GDPR vs. ePrivacy Directive: key differences and why they matter
b. Cookie banners vs. CMPs: understanding the distinction
3. Consent in modern tracking
a. Consent Mode v2 explained. Impact on GA4 and Google Ads modeling
b. When deeper, per-platform consent is required
c. Why server-side tracking does not bypass consent requirements
d. How to apply consent correctly in Google Tag Manager
4. Live demo
a. Installing consent on a website
b. Applying consent to web and server-side tags
5. Bonus
a. The Hannover court case about GTM and consent: what went wrong and how to avoid similar violations
6. Q&A session
✨ Reserve your spot! Join us live to remove all doubts around consent, gain a complete and practical understanding of compliant web tracking, and learn setups you can confidently reuse in your own projects.
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