[Stape webinar] Conversion signals & server-side tracking: how digital agencies can maximize ad performance

Ad platforms are phasing out manual optimization tools, leaving advertisers with one key lever: the signals they send back. As automation takes over, the quality of those signals increasingly determines how well campaigns perform.

In this webinar, we’ll take a practical look at conversion signals - what they are and why they matter. We’ll also show how the Stape platform supports the implementation of both online and offline conversion signals. Advertisers still sending weak data to ad platforms will continue to fall behind those who’ve learned how to show platforms what “good” looks like. With signal quality emerging as a key trend for 2026, now is a great time to get clear on the fundamentals.

Speakers: Dan Murovtsev, Product Manager @ Stape

• Why platforms now optimize using data – not manual settings.
• What makes a strong conversion signal, and how weak signals hurt performance.

• How cookies, iOS restrictions, and ad blockers break client-side tracking.
• Server-side tracking 101: what it solves and how it works.

• Online and offline conversion signals.
• Platform-specific insights for Google Ads and Meta: Enhanced Conversions, Event Match Quality, and more.

• Online conversion signals: how to do a clean server-side tracking implementation, and ensure quality setup with sGTM.
• Offline conversion signals: example of lead-based offline conversions via CRM, webhooks, and sGTM.

• Digital agency specialists - with basic tracking knowledge, looking to level up in conversion signals and server-side tracking.
• Web analysts & technical marketers - aiming to optimize data quality and server-side workflows.
• Performance marketers & media buyers - focused on boosting performance with stronger signals and cleaner tracking.

Click the button below to get the webinar presentation.

• Server-side tracking benefits: what it is and why it matters in 2026
• Facebook Event Match Quality – what it is and how to increase it
• Facebook offline conversion tracking using server GTM
• How to set up Enhanced Conversions for Google Ads and GA4
• Google Ads offline conversion tracking using server GTM

• Stape’s Setup Assistant for Google Tag Manager
• Stape's Website Tracking Checker - free tool