Stape had the pleasure of attending Superweek 2026, held from February 2nd to 4th in Budapest, Hungary. Superweek is a leading event that gathers experts and thought leaders from around the world to discuss the latest trends in analytics, digital marketing, and privacy trends. This year’s discussions focused on cutting-edge topics surrounding the future of tracking, data accuracy, and AI.
From Stape, we were excited to have Denis Golubovsky and Serhii Shkvarnytskyi join the event.
Denis took the stage to present on the topic: "How new AI-powered browsers like Atlas, Comet, and DIA affect tracking accuracy, cookie lifetimes, and attribution models". The presentation explored the technical challenges these new AI-powered browsers bring, methods of AI detection, and the evolving standards for ensuring accurate, privacy-compliant tracking.
Serhii participated in discussions on “The right side of server-side” with Julius Fedorovicius, and “”The future of community in marketing and analytics” with Steen Rasmussen and Frederik Werner, all hosted by Jomar Reyes.
➡️ You can watch the live stream on Youtube.
It was a great experience for the team to connect with other experts and community members at the event. The exchange of ideas was invaluable, and we’re happy to have been a part of such an engaging and forward-thinking environment.
We’re already looking forward to the next opportunity to attend and contribute to the exciting discussions shaping the future of tracking!
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