Google Tag Manager server-side tracking as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

Ira Holubovska

Ira Holubovska

Aug 13, 2025

How to add a custom domain to the Google Tag Manager server container

Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.

Ira Holubovska

Ira Holubovska

May 15, 2026

How to set up Google Tag Manager server container

Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.

Ira Holubovska

Ira Holubovska

Jul 27, 2026

What is Google Tag Manager server-side tracking?

GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.

Ira Holubovska

Ira Holubovska

Sep 18, 2026

Try Stape for all things server-side