Piano Analytics tag

The Piano Analytics Tag for the server GTM container allows you to send events from your server container to Piano Analytics’ server. It supports both Piano Analytics and GA4 schemas, automatically mapping event names and formatting parameters as needed. The tag is created to be used along with the Piano Analytics Client.

Benefits of using the Piano Analytics tag

• Improved data accuracy. Switching to the server-side tracking allows you reduce the impact of ad blockers and browser restrictions. In this way, you can receive a more complete event capture.
• Better site performance. Offloading tracking scripts from the client reduces browser workload, speeds up page loads, and creates a smoother experience for visitors.
• Easier privacy compliance. Sending data directly from your server to Piano Analytics gives you higher control over what data is collected and how it’s processed.

Useful links:

• Piano Analytics tag by Stape in GTM Template Gallery
• How to configure Piano Analytics server-side tracking