RevContent is a native advertising platform that allows displaying content recommendations as ads. The platform offers targeting capabilities, including behavioral, geographic, and interest-based targeting, allowing advertisers to reach specific audiences. RevContent also provides tracking and analytics tools to measure the effectiveness of these campaigns.
With the help of Stape’s RevContent Tag for GTM server-side, you can track conversion data more precisely, minimizing the impact of ad blockers and browser restrictions. It operates by sending postback conversion data directly to RevContent’s API.
The tag supports tracking two types of events: Page View and Conversion.
