
Stape Conversion Tracking app for Nuvemshop simplifies the integration of your online store with Google Tag Manager and Stape’s server-side GTM setup. It automatically adds the GTM snippet to your storefront, collects ecommerce events, and sends purchase and refund data to your server container through webhooks.
The app is free and can be used without a Stape account. A Stape account is required if you want to use additional features such as Custom Loader or Cookie Keeper.
You can find the app in the Nuvemshop App Store by searching for “Stape Conversion Tracking” or by following the direct link.

The app will simplify ecommerce tracking for you and reduce the need for manual configuration. You can install GTM, collect ecommerce events, and configure server-side webhooks without editing your store's theme.
The app adds the Google Tag Manager snippet to your Nuvemshop store and can automatically push standard GA4 ecommerce events, such as product views, add-to-cart actions, and checkout steps, to the dataLayer.
You can also include available customer information and use event deduplication to distinguish them from events generated by other integrations.
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