Bloomreach tag

Google Tag Manager is one of the most handy and popular tag management systems; setting up basic data tracking and collection is pretty straightforward with the help of GTM. However, if you need some complex data-tracking infrastructure for your Bloomreach website, you will like the Bloomreach tag created by Stape.

Bloomreach tag has the following features that will bring your data tracking to the next level:

• Initialise Exponea - Exponea allows you to collect and manage customer data from multiple sources. The Bloomreach tag helps you track sessions, page visits, GA Cookies, and set up the use server GTM.
• Track Event - set up tracking of the standard events, enhanced ecommerce events, or custom events.
• Advanced settings - Update Customer Attributes, Indentify Customer - for profound tracking users’ data.

Also, you can use the Bloomreach tag as part of the server-side setup for your Bloomreach website.

The tag is created for technically advanced customers. The Bloomreach platform is challenging itself, but with knowledge of the templates' underlying code, you can build complex and detailed data-tracking infrastructure.

Useful links

1. Bloomreach tag on GiHub (for web GTM container).

2. How to configure Bloomreach tag for web GTM container.

3. Bloomreach client solution.

4. Bloomreach client on GitHub (for server GTM container).