Setting up tracking on a server-side GTM container has many benefits for your Bloomreach website. Among them: higher data accuracy (as server-side tracking helps bypass ad blockers) and enhanced security (visitor data is more protected by distributing it in a server-side environment).
You can configure server-side tracking by using the Bloomreach client (for server GTM container) combined with the Bloomreach tag (for web GTM container). The setup process for Bloomreach is more challenging than that of other platforms. However, if you are a technically advanced GTM user who understands the underlying code of the templates, you will be able to set up complex data collection for the server GTM container.
1. Bloomreach client on GitHub (for server GTM container).
3. Bloomreach tag on GiHub (for web GTM container).
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
