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62% more revenue for WoodUpp with server-side tracking | ASENTO

Written by

Ivanna Holubovska

Updated Aug 22, 2025 comments

WoodUpp specializes in acoustic panels for better acoustic improvements in the home. The modern-looking panels are made from sustainable wood and recycled materials, inspired by Scandinavian homes.

WoodUpp logo

Challenge: marketing platforms tracking

Digital marketing agency ASENTO, a partner of Stape, helped WoodUpp set up tracking for several marketing platforms, and used Stape’s hosting to configure server-side GTM for the following:

Results: measured sessions, data and conversion increase

Since December 2022, WoodUpp has been testing and running server-side tracking. With a well-developed website and a continuously improved DataLayer that includes encrypted user data, they have achieved the following results across all marketing platforms:

  • 27% increase in the number of measured sessions.
  • 62% increase in measured data for revenue.
  • 56% increase in the measured number of conversions.

These numbers are based on a six-month period, during which they ran separate setups for both server-side-only and client-side-only tracking. This approach allowed ASENTO to compare each setup and determine the percentage difference between server-side and client-side tracking. 

Conclusion

The results have helped WoodUpp and ASENTO scale WoodUpps business across 17 countries, resulting in profitable campaigns and lower advertising costs.

Results from WoodUpp and ASENTO
“For ASENTO, having easy-to-integrate Server-side tracking from Stape is crucial when successfully expanding WoodUpp to new markets. This ensures more accurate and comprehensive data collection from day one.” - Quoc Phu Le, Partner at ASENTO.

More accurate and comprehensive data collection across WoodUpp's markets has led to more efficient and profitable decisions based on a richer amount of data.

Helle Merrild, Head of Marketing at WoodUpp.
“To perform our best across various marketing platforms, obtaining the most accurate measured data is essential. This allows us to improve and optimize our campaigns for the right target audience, maintaining low advertising costs while running profitable campaigns.” - Helle Merrild, Head of Marketing at WoodUpp.

Stape has 24/7 support and tools to easily implement server-side tracking. If you have any questions or if you feel stuck in your configuration, please feel free to contact us and leave a ticket.

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