Yotpo tag

Yotpo tag by Stape is a custom Google Tag Manager (GTM) server-side template designed to send tracking data directly from a server container to Yotpo Core API or Yotpo Loyalty & Referrals API.

• Server-to-server data. Customer, order and loyalty action data goes from your server container straight to Yotpo, with no client-side Yotpo script.
• One template, two APIs. Easily route data to either Core or Loyalty & Referrals APIs. Simply import the template and add a second tag if you need both.
• Automatic token handling. The tag gets an access token from your Store ID and API Secret, caches it, and regenerates it if it expires or is revoked. You don't need an extra tag or variable.
• Automatic fraud-check data. IP address and user agent are mapped from the incoming event data for the two Loyalty endpoints that use them, unless you map them yourself.

• Yotpo tag in GitHub
• How to set up the Yotpo tag