User Data Collector tag
The User Data Collector is a free web GTM tag designed by Stape to simplify capturing user information directly from your website and making it available for tracking and analytics. Instead of manually handling form parsing or custom scripts, the tag automatically scans your page DOM, extracts user data, and prepares it for use in Google Tag Manager workflows.
The tag supports automatic detection of key user attributes such as email, phone number, name, and location details. It can push this data to the dataLayer, store it in browser storage for reuse across sessions, or trigger collection based on user interactions like form submissions or button clicks.
Benefits of the User Data Collector tag
- Automatic data capture: extracts user information directly from forms and page elements without custom coding.
- Improved tracking accuracy: ensures user data is consistently available for analytics and advertising tags.
- Flexible data handling: push data to the dataLayer or store it in Session or Local Storage for later use.
- Event-based collection: automatically triggers data extraction on form submissions or selected user interactions.
- Customizable setup: limit scanning scope, choose specific data fields, and control override behavior for maximum flexibility.