Tradedoubler tag

The Tradedoubler tag for the server GTM container enables direct integration between your sGTM setup and Tradedoubler’s affiliate tracking system. With this tag, you can send key events such as page views, user identifiers, and conversions via server-to-server (S2S) tracking. It also supports Product-Level Tracking (PLT) for sending detailed purchase information.

The tag simplifies setup with built-in options for Click ID persistence, hashed user data, and flexible conversion parameters, helping you maintain a robust and reliable affiliate tracking setup.

Benefits

• Reliable conversion tracking. Server-side tracking is more resistant to browser restrictions and ad blockers, ensuring accurate reporting.
• Click ID persistence. Automatically stores and reuses Tradedoubler click identifiers in server cookies, keeping attribution intact.
• Improved match rates. Support for hashed user identifiers (such as email, user ID, device ID) allows for better user-based attribution.
• Detailed reporting. With PLT enabled, you can send product-level data for more granular conversion insights.

Useful links:

• Tradedoubler tag in GTM Template Gallery
• How to set up the Tradedoubler tag