Squarespace app
Stape Conversion Tracking is a free Squarespace app that connects your website to GTM and Stape's server-side tracking without manual setup. It tracks key events and helps you send more complete conversion data to GA4, Meta, Google Ads, and other platforms.
How to access Stape Conversion Tracking for Squarespace
You can install the app by following a direct app link for free.
The app is designed to reduce manual configuration and simplify the implementation of server-side tracking. The app makes it easier to collect and manage conversion data.
How it works
The app adds a tracking layer to your Squarespace website that captures visitor events automatically and sends them to GTM in a ready-to-use format. Your server-side setup on Stape then delivers the data to GA4, Meta, Google Ads, and other platforms, which helps reduce data loss caused by browser restrictions.
Benefits of the Stape Conversion Tracking app for Squarespace
- Faster GTM setup. The app pushes key events to the data layer in a ready-to-use format, so you don't need to write tracking scripts or configure events manually, and you can launch tracking in less time.
- Server-side tracking without developers. The app connects to Stape's sGTM hosting, so you get a server-side setup without building or maintaining your own tracking infrastructure.
- More recovered conversions. The events go through your server-side setup, which helps recover conversion data lost to browser restrictions, so GA4 and ad platforms report more conversions.
- Complete user journey in your reports. Use webhooks to send backend events such as purchases and refunds to your sGTM container. In this way, your reports include store activity that happens outside the browser.
Ready to improve your tracking?
Install the free Stape Conversion Tracking app and start sending more reliable conversion data from your Squarespace website.