Signals Gateway Pixel tag
Signals Gateway Pixel by Stape is a custom Google Tag Manager (GTM) web template designed to route website event data through a first-party domain to Signals Gateway hosted on Stape, which then forwards those events to Meta Events Manager (or other destinations like BigQuery).
Benefits
- First-party data collection. The tag routes event tracking requests through a custom first-party domain on Signals Gateway, helping recover tracking data blocked by browser privacy controls (like Safari ITP) and ad blockers.
- Automatic Data Layer mapping. Automatically parses GA4 and Common Event Data formats. Maps GA4 events and ecommerce parameters directly to Meta equivalents without custom JavaScript.
- Improves Event Match Quality (EMQ). Includes advanced matching to enrich events with user identifiers (such as email, phone, address, external ID). Automatically hashes PII using SHA-256 before transmission.
- Persistent user data. Stores hashed user details in local storage to retain identifiers across pages and sessions, increasing match quality for repeated visits.
- Built-in consent & privacy controls. Integrates with GTM Consent Mode, offers manual consent checks, and supports Meta’s Limited Data Use (LDU) flags for California / U.S. state privacy regulations.
- Flexible setup. Supports both automatic event inheritance from the Data Layer and manual overrides for standard Meta events or custom events.