Boost Shopify ROAS with accurate conversion tracking

Install Google Tag Manager server side with Stape’s native Shopify app, automatically track all major e-commerce events, and unlock the benefits of server-side tracking for better ROAS.

Stape Conversion Tracking app for Shopify installs Google Tag Manager server-side through a native Shopify app and allows to create conversion-ready Data Layer events with one click.

With Stape’s Setup Wizard, you’ll get prebuilt GTM tags for Google, Meta, TikTok, and more — fully configured and ready for conversion tracking, with the option to automatically import them into Google Tag Manager.

Events created with the Shopify app and delivered through Stape’s server-side platform unlock all the benefits of server-side tracking:

• Increase ROAS: recover up to 40% more conversions by bypassing ad blockers.

• Reliable attribution: extended first-party cookies show you exactly which ads drive sales.

• Track the full journey: connect online + offline touchpoints for complete attribution.

1. Create GTM containers (web + server)

2. Set up your Stape account, container, and custom domain

3. Install the Stape Conversion Tracking app for Shopify and enable settings

4. Use Setup Wizard to generate GTM templates with key e-commerce event tags

5. Debug and publish GTM containers to start sending conversion data.

Watch the setup tutorial:

For store owners & in-house marketers:

• GTM + events setup in a few clicks

• Always-on event tracking for campaigns

• Smarter targeting and more efficient ad spend

For agencies & freelancers:

• Onboard Shopify clients in minutes

• Standardize event + tag setup across stores

• Deliver measurable ROAS improvements without developer bottlenecks