Omnisend tag

The Omnisend tag by Stape is designed to simplify server-side event and contact tracking for Omnisend. Instead of relying only on browser scripts, the tag sends data directly from your Google Tag Manager server container to the Omnisend API. This helps improve tracking reliability and ensures customer and conversion data reaches Omnisend more consistently.

The tag supports sending standard and custom events, as well as creating and updating contacts. It can automatically map GA4 event names to Omnisend events or store contact identifiers for future requests.

• Reliable event tracking: send contact and conversion data directly from server-side GTM to Omnisend.
• Simplified Omnisend integration: a single tag can perform event tracking, contact creation, or contact updates.
• Better eCommerce automation: connect purchases, checkout actions, and customer activity with Omnisend workflows and segmentation.
• Flexible event mapping: map GA4 events to Omnisend standard events automatically or use custom event names.
• Improved customer data management: create or update Omnisend contacts directly from your server-side tracking setup.

1. 1.
   Omnisend tag in GTM Template Gallery
2. 2.
   How to set up the Omnisend tag