Omnisend tag

Omnisend tag by Stape allows you to send contact and event data from your server Google Tag Manager (sGTM) container directly to Omnisend using the Omnisend API. It supports event tracking, contact creation and updates, as well as mapping standard eCommerce and GA4 events to Omnisend events.

The Omnisend tag supports multiple action types, including Track Event, Create Contact, and Update Contact. It also includes flexible event name mapping, optional optimistic responses for faster execution, and the ability to store Omnisend Contact IDs for future requests.

Please ensure that you already have Google Tag Manager web and server containers, as well as a configured server container and custom domain in Stape. Please follow these guides if you don’t have any of those:

• How to create a server container in Google Tag Manager
• How to create a server container in Stape
• How to add a custom domain in Stape

1. Configure sending data to the server GTM container. The two most popular options for sending data to sGTM are Google Analytics 4 and Data Tag/Data Client. Here is a step-by-step guide on sending data to sGTM.

2. Add the Omnisend tag template in the server GTM container by importing it from the Template gallery:

• Search for the Omnisend tag by Stape in the Google Tag Manager Tag Template gallery.
• Click Add to workspace.

3. Create the Omnisend tag:

• Go to the Tags menu → click New.

• Click Tag Configuration → select Omnisend.

4. Configure the Omnisend tag:

• Action Type - select what kind of data you want to send to Omnisend.

5. Add the Trigger for the tag, give it a descriptive name, and click Save.

You can test the configurations in Google Tag Manager. Click on Preview, trigger the event, and check whether the tag has fired.

Find out more about debugging and monitoring server-side tracking configuration in our guide.