Twitter conversion API tag

The Twitter Conversion API allows you to send information from your server directly to Twitter servers, which can be used to measure campaign success.

Stape Container API Key - find it in the sGTM container setting in your stape account. 

Consumer Key, Consumer Secret, OAuth Token, OAuth Token Secret - you can find it in your Twitter dev account after you’ve created a Twitter app. I will show you how to generate these later.

Pixel ID - Your Twitter ad account's Universal Website Tag (UWT) ID. To find it go to the Twitter events manager. 

Event ID - When creating a conversion API event in the Twitter events manager, you will find it.

Use HttpOnly cookies - Forbids JavaScript from accessing the cookie if enabled.

Server Event Data Override - select to override one of the standard server parameters: conversion time, number of items, currency, value, conversion ID, description, and contents. 

User Data - add user data: email or twclid.

Logs Settings - select if you want to use stape logs. 

So all you need to set up Twitter CAPI is: 

- Stape container API key;

- Consumer Key and Consumer Secret;

- Twitter ads CAPI access;

- OAuth Token and OAuth Token Secret.

Useful Links:

  1. Twitter conversion API tag for sGTM.