Facebook Pixel tag

Stape created the Facebook Pixel tag for the web GTM container. That handy solution allows you to configure Facebook Pixel and GTM integration. Stape’s tag offers two options:

• Inherit data from DataLayer is a hassle-free option that automatically extracts data from the DataLayer, parses, and maps event information. 
• Override the data to set up sending standard or custom events.

1. GA4 data layer support. Stape’s Facebook Pixel tag fully supports the GA4 data layer. It automatically reads key parameters, such as event_name and items, directly from the data layer, without requiring manual data extraction. Stape’s tag can parse both GA4 and EEC formats, whereas Meta’s tag requires custom code to pull GA4 data and pass it to the Pixel.

2. Event Pushing with Unique IDs. Stape’s Meta Pixel tag allows you to push new events to the data layer with a unique event ID. This is especially useful in advanced GTM setups involving trigger groups or tag sequencing, where unique event IDs may resolve inconsistently even for tags firing on the same event. By pushing a new event name with a consistent, unique event ID, you ensure all tags reference the same identifier.

3. Local Storage and cross-session Reuse. With the Enable Event Enhancement option, Stape’s tag can store user data in Local Storage (available only when Advanced Matching is enabled). This ensures that stored user information, such as unique IDs or other identifying details, persists across sessions. The data is automatically included in every event payload sent to Meta, improving Event Match Quality and enabling accurate multi-session tracking. You can choose to store either plain or pre-hashed data locally. Additionally, you can use a standard user-provided data variable to populate user data parameters within the tag.

4. GTM Consent Mode compatibility. Stape’s tag can adjust its behavior based on user consent preferences communicated through your consent management platform (CMP), ensuring compliance with GTM’s Consent Mode.

• Facebook Pixel tag by Stape in GTM Template Gallery.
• How to set up the Facebook Pixel tag.