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Facebook Pixel tag

Stape created the Facebook Pixel tag for the web GTM container. That handy solution allows you to configure Facebook Pixel and GTM integration. Stape’s tag offers two options:

  • Inherit data from DataLayer is a hassle-free option that automatically extracts data from the DataLayer, parses, and maps event information. 
  • Override the data to set up sending standard or custom events.

Additionally, you can configure consent settings to comply with various data regulations. The tag also supports event deduplication for those using server-side tracking when the same event is sent from multiple sources.

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