Duplicate Transaction Checker variable

Duplicate Transaction Checker is set up to detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics. 

It’s indeed very useful for platforms like server side tagging Google Ads and Google Analytics. Here’s why:

• Accurate metrics: it helps ensure that each transaction is only counted once, preventing inflated conversion metrics. 
• Improved attribution: it ensures that attribution models (which determine how credit for conversions is assigned across different channels and touchpoints) are more accurate. This helps in understanding which channels or campaigns are genuinely driving conversions.
• Better budget allocation: accurate conversion data allows for better budget decisions. With clear insights into what’s working and what isn’t, you can allocate your advertising budget more effectively.

Useful links

• Duplicate Transaction Checker variable on GitHub
• Duplicate Transaction Checker in the Template Gallery
• Duplicate Transaction Google Analytics