Customer.io tag

The Customer.io tag, developed by the Stape team, helps you send user data and events directly to your Customer.io account. By using a server-side connection, you can manage user profiles and track interactions without relying on the customer's browser.

This tag supports 5 primary actions:

• Track Event. Sends custom or standard events, like purchases or sign-ups.
• Identify User. Updates user profiles with new traits and information.
• Track Page. Records when users visit a specific page.
• Screen View. Records when users visit a specific app screen.
• Add User to Group. Assigns users to specific teams or organizations.

• Reliable data delivery. Sending data from your server prevents loss caused by ad blockers or privacy settings. Your marketing automation always has the latest info.
• Better privacy control. You decide exactly what data reaches Customer.io. Built-in features let you redact IP addresses and easily manage user consent.
• Automatic user tracking. The tag can automatically handle anonymous IDs and enrich events with technical details like device type and location.
• Global compliance. You can choose US or EU server regions to match your account settings and stay compliant with local data laws.

• Customer.io tag in the Template Gallery.
• How to set up the Customer.io tag.