The Customer.io tag, developed by the Stape team, helps you send user data and events directly to your Customer.io account. By using a server-side connection, you can manage user profiles and track interactions without relying on the customer's browser.
This tag supports 5 primary actions:
Track Event. Sends custom or standard events, like purchases or sign-ups.
Identify User. Updates user profiles with new traits and information.
Track Page. Records when users visit a specific page.
Screen View. Records when users visit a specific app screen.
Add User to Group. Assigns users to specific teams or organizations.
Reliable data delivery. Sending data from your server prevents loss caused by ad blockers or privacy settings. Your marketing automation always has the latest info.
Better privacy control. You decide exactly what data reaches Customer.io. Built-in features let you redact IP addresses and easily manage user consent.
Automatic user tracking. The tag can automatically handle anonymous IDs and enrich events with technical details like device type and location.
Global compliance. You can choose US or EU server regions to match your account settings and stay compliant with local data laws.
