[Stape webinar] Better tracking signals with Enricher: real use cases for marketers and agencies

Modern tracking often has data gaps. A user may submit their email in one session, return later from another device, or complete the final conversion offline through a CRM, store, or sales team. When future events miss key identifiers, ad platforms may struggle to match them correctly or connect them to the full customer journey.

Enricher helps solve this by storing selected user data from incoming requests and reusing it later when future events are missing or incomplete. Once a user has been identified, Enricher can automatically add known identifiers to future requests, helping improve event match quality, attribution, and customer journey visibility.

This webinar covers practical use cases you can build with Enricher, including improving event match quality for Meta and Google, enriching webhook events for offline conversions, and supporting cross-device tracking when a shared identifier is available.

Speakers: Dan Murovtsev, Product Manager @ Stape

1. What Enricher is and how it works 
Learn how Stape’s Enricher stores selected user data from incoming requests and reuses it to enrich future events with missing identifiers. 

2. Use case 1: Improve event match quality 
See how Enricher can help increase match quality for platforms like Meta and Google by adding known user identifiers to events where they are missing. 

3. Use case 2: Connect online activity with offline conversions 
Learn how to enrich CRM, webhook, and offline conversion events so you can better understand which website actions lead to offline sales or later customer outcomes. 

4. Use case 3: Support cross-device tracking 
Explore how Enricher can help recognize the same user across devices when email or another shared identifier is available. 

5. Q&A session
Get answers about setup, data quality, and rollout questions.

• Digital marketing and web analytics specialists
• Tracking specialists and server-side GTM users
• Digital agencies helping clients improve attribution, match quality, and customer journey visibility

Click the button below to get the webinar presentation.

• Stape’s Enricher power-up
• Facebook Event Match Quality – what it is and how to increase it
• Offline conversions tracking explained
• Google Ads offline conversion using server GTM
• Meta omnichannel ads guide: sync online & offline conversions
• Cross-device tracking explained: what is it and how it works