Omnichannel-first businesses rarely have a web-only customer journey. People discover products online, compare options, and still complete the purchase in-store or through offline touchpoints.
When campaigns optimize only for website purchases, part of performance can stay outside reporting and optimization – even though it is influenced by your ads.
This webinar covers how Meta Omnichannel Ads are designed to optimize for website and in-store outcomes in one Sales campaign, what to prepare before launch, and how to set up Conversions API for offline events in practice. You will also see a live setup walkthrough and learn the most common issues that affect readiness and data quality.
When: May 28th, 2026, at 5:00 PM CET
Speakers:
1. Omnichannel Ads deep dive
Learn what Meta Omnichannel Ads are, who they are best suited for, and what they unlock for omnichannel-first businesses.
2. Readiness plan and key requirements
Discover a practical rollout plan and the readiness prompts you may see, plus the most common issues that slow implementation.
3. Live demo – Conversions API for offline events
Watch a step-by-step walkthrough of setting up offline conversions and validating the setup.
4. Launch and monitor Omnichannel campaigns
Explore how to create the campaign in Ads Manager and what to monitor after launch.
5. Q&A session
Get answers to your setup, data quality, and rollout questions.
Join this session to understand what Omnichannel Ads are designed to do, follow a practical offline conversions setup walkthrough, and leave with a clear rollout plan you can apply to your own account.
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