[Stape webinar] New way to optimize Meta Ads for in-store purchases: omnichannel ads deep dive

Omnichannel-first businesses rarely have a web-only customer journey. People discover products online, compare options, and still complete the purchase in-store or through offline touchpoints.

When campaigns optimize only for website purchases, part of performance can stay outside reporting and optimization – even though it is influenced by your ads.

This webinar covers how Meta Omnichannel Ads are designed to optimize for website and in-store outcomes in one Sales campaign, what to prepare before launch, and how to set up Conversions API for offline events in practice. You will also see a live setup walkthrough and learn the most common issues that affect readiness and data quality.

Speakers:

• Dan Murovtsev, Product Manager @ Stape

• Brent Mackay, Product Manager @ Meta

1. Omnichannel Ads deep dive

Learn what Meta Omnichannel Ads are, who they are best suited for, and what they unlock for omnichannel-first businesses.

2. Readiness plan and key requirements

Discover a practical rollout plan and the readiness prompts you may see, plus the most common issues that slow implementation.

3. Live demo – Conversions API for offline events

Watch a step-by-step walkthrough of setting up offline conversions and validating the setup.

4. Launch and monitor Omnichannel campaigns

Explore how to create the campaign in Ads Manager and what to monitor after launch.

5. Q&A session

Get answers to your setup, data quality, and rollout questions.

• Omnichannel-first businesses with physical locations.
• Performance marketers running Meta Ads and responsible for optimization and measurement.
• Tracking and analytics teams implementing offline conversion measurement.
• Agencies supporting clients with store and website outcomes.

Click the button below to get the webinar presentation.

• Meta omnichannel ads guide: sync online & offline conversions
• Facebook tracking guide for 2026
• Set up Facebook server-side tracking with Facebook Conversions API
• Facebook server-side tracking setup options comparison
• A playbook on how to get omnichannel-ready on Meta
• Meta's article on how to create an omnichannel ad campaign in Meta Ads Manager
• Stape's Setup Assistant for Google Tag Manager
• Stape's Website Tracking Checker - free tool