Google is changing how advertisers send first-party conversion and audience data across its advertising ecosystem, with Data Manager API becoming a new infrastructure layer for workflows such as offline conversions and Customer Match. In this webinar, Stape will explain what Data Manager API is, what has changed in Google’s approach, and show how to start using it through Stape for conversion and audience data.
When: September 24th, 2026, at 5:00 PM CET
Speakers:
Dan Murovtsev, Product Manager @ Stape
1. Google Data Manager API: what changed and why it matters
See where Data Manager API fits into Google’s first-party data infrastructure, what has changed in 2026, and why advertisers should start getting familiar with it now.
2. What can you do with Data Manager API today?
Explore practical capabilities such as uploading offline conversions, sending additional conversion data, working with Customer Match audiences, and sending data to Google platforms through a unified API.
3. How Data Manager API works with Stape
See how Stape simplifies the connection to Data Manager API and learn how Stape tags and apps can be used to send conversion events and audience data.
4. Data Manager API in practice: live demo
Follow a practical setup in Stape, see conversion and audience data being sent through Data Manager API, and learn how to identify and troubleshoot common implementation issues.
5. Q&A
Bring your questions about Google Data Manager API, offline conversions, and Customer Match.
Join this session to understand where Google Data Manager API fits into Google’s evolving data infrastructure, see what you can already do with it through Stape, and learn how to prepare your conversion and audience workflows for the changes ahead.
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