Google Data Manager API connection

The Google Data Manager API connection by Stape is a built-in integration that allows users to authenticate to Google's Data Manager API through Stape without having to create and manage their own Google Cloud credentials, OAuth apps, or service accounts. Data Manager API simplifies the process of configuring customer lists in Google Ads/Display & Video 360 and sending audience data.

The guide shows how to configure the Google Data Manager API connection and explains the use cases of the connection.

How to configure the Google Data Manager API connection

To configure Data Manager API Connection, log in to your Stape account → open the required container → Connections tab → click Sign in next to Data Manager API. Use a Google account with access to the Google Ads account for which you want to configure the Customer List.

For EU users, please check the Stape DPA, as activating the connection may transfer data outside the EU via Stape Inc.

Add accounts in the “Manage Linked accounts” section. It will allow you to monitor whether the data is sent to the specified Google Ads/Display & Video 360 account.

To activate the option, follow the steps below:

1. Click “Add account”.

2. Change the type if needed. 

By default, it’s set to Google Ads, but it can be changed to Google Marketing Platform 360.

3. Specify “Account ID”.

To find it, log in to your Google Ads account, click on your profile picture in the top right corner, and copy the displayed ID. Ensure you use the same account that was used to sign in to the Data Manager API Connection.

4. (Optional) If you access the customer account via a manager account, enter the Manager Account ID (MCC).

Make sure the Google account you use to authorize the Data Manager API Connection has access to the specific Google Ads account you need.

5. Click on the green checkmark to submit the account. Once done, we will attempt to link the account and display the status of the account (Linked or Error).

Use cases of the Google Data Manager API connection

Offline & Enhanced conversions for Leads

Send offline sales and lead statuses from your CRM or POS system to Google Ads via the Data Manager API. Improve conversion attribution after matching offline actions to ad interactions using GCLID and first-party customer data.

The configuration: Google Conversion Events tag + Google Data Manager API connection by Stape 

Customer Match List management

Automatically create and update Customer Match audiences in Google Ads and Display & Video 360 using customer data from your CRM. Keep audience lists accurate and up to date without manual CSV uploads.

The configuration: Google Customer Match tag + Google Data Manager API connection by Stape

Server-side online event tracking

Send online conversion events directly to Google Ads through the Data Manager API. Server-side tracking helps improve data quality, reduce the impact of browser restrictions, and increase measurement reliability.

The configuration: Google Conversion Events tag + Google Data Manager API connection by Stape

Error 403 while configuring Data Manager tags

If you attempt to use Data Manager tags before linking the destination accounts, the tags will fail and return a 403 status code. 

This error code indicates that the required account link must first be established in the Data Manager API connection’s UI. 

To fix the problem, please refer to the section on how to configure the Google Data Manager API connection in this guide. Make sure the required account is added as a linked account and shows an active “Linked” status.