Google released a Server-Side version of Google Tag Manager in 2020. Server-side tracking is more complicated than the web container set up, at least for now, since the idea and technology behind server tagging are entirely different from what we used to have on the web. But server-side tagging will give your site huge benefits. Server-side tagging is getting more popular due to its ability to track people using AdBlockers, browsers with ITPs, and other tracking restrictions. Test server-side GA4 and Facebook Conversion API setup in 3 easy steps. Verify tracking with GTM, Facebook tools, and developer tools.
Ira Holubovska
Feb 6, 2021
Set up Facebook event tracking with the GTM server tag using Facebook Conversions API. Easily map GA4 events, track accurately, and bypass ad blockers. We created a Facebook tag for the GTM Server-Side container that uses Facebook Conversions API to track events.
Ira Holubovska
Nov 24, 2020
