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Fixing SaaS trial-to-paid attribution for Meta Ads with server-side tracking | Stape Care

Case study on fixing SaaS trial-to-paid attribution in Meta Ads using sGTM, webhooks, and Stape Store to connect purchases and improve EMQ.

Kostiantyn Kirnoz

Kostiantyn Kirnoz

Apr 2, 2026

16% lower cost per donation: how Depaul UK fixed donation tracking | Orla Incremental Media

Depaul UK lowered cost per donation by 16% and recovered 8.06% of purchases after Orla Incremental Media rebuilt the setup with an sGTM hosted on Stape.

Jason Salt

Jason Salt

Mar 30, 2026

50% conversions rise for ApriL Parfumerie | Us

Check out how Stape partner Us records 50% conversions increase for a Belgian beauty products retailer.

Ivanna Holubovska

Ivanna Holubovska

Mar 23, 2026

16% to under 4% of "(not set)" traffic reduction for a customized sweets retail brand | Stape Care

Discover how Stape Care fixed inconsistent analytics and attribution gaps by filtering irrelevant traffic and bot activity using our power-ups.

Roman Kaliniichuk

Roman Kaliniichuk

Mar 18, 2026

18.26% increase in Google Ads conversions with Click ID cookies using server-side tracking | Lars Friis

See how Lars Friis recovered 5-20% Google Ads conversions by extending click ID cookie lifespan using server-side tracking with Stape.

Andrii Kondratiuk

Andrii Kondratiuk

Feb 20, 2026

67.9% drop in Direct Traffic: how Danish eCommerce restored attribution | Stape Care

See how our client improved Total Revenue by +37.5% and Average Purchase Revenue per user by +184 % using server-side tracking with Stape.

Andrii Bondarenko

Andrii Bondarenko

Feb 13, 2026

100% orders tracked, +55% conversions, +56% revenue with server-side tracking | MCB

3 brands restored conversion data in Google Ads and Meta with server-side tracking on Stape. Results: 100% orders tracked, +55% conversions, +56% revenue

Maryna Semidubarska

Maryna Semidubarska

Apr 13, 2026

98% revenue tracked after recovering lost order data | MCB

Jespers Planteskole reached 97–98% of revenue tracked with order data sent to GA4 and Meta through a server Google Tag Manager container.

Maryna Semidubarska

Maryna Semidubarska

Apr 13, 2026

10% to 85% leads tracked with server-side tracking and Meta Conversions API | MCB

Finobo increased tracked leads from 10% to 85% after switching to server-side tracking and sending lead events through Meta Conversions API.

Maryna Semidubarska

Maryna Semidubarska

Apr 13, 2026

3x lower sGTM costs: Stape vs. Google Cloud Run for Shopify | Analyzify

Stape vs Google Cloud Run for Shopify sGTM: Analyzify’s October 2025 comparison shows ~3x lower cost per 10k GA4 page_view requests with Stape.

Ivanna Holubovska

Ivanna Holubovska

Jan 19, 2026

39% lower Google Ads CPA and 9+ Meta Match Quality with server-side tracking | Transparent Digital Services

A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.

Maryna Semidubarska

Maryna Semidubarska

Dec 16, 2025

360K+ recovered events and 76% fewer blocked requests with server-side tracking | mare interno

mare interno fixed tracking issues between EC-CUBE and GA4 with Stape, getting clear, reliable data without extra tech work.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 13, 2026

Breadcrumb tracking for cross-session and cross-device user identification | Leopose Digital

Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.

Uliana Lesiv

Uliana Lesiv

Apr 13, 2026

24% more Google Ads conversions from a 4.5-month A/B test: server-side GTM vs client-side | seoplus+

Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.

Anastasiia Chorna

Anastasiia Chorna

Oct 13, 2025

2.2% more GCLIDs recovered on Safari iOS 26 with Query Replacer | Lars Friis

Lars Friis helped his client recover 2.2% more Google Click IDs lost to Safari iOS 26 by using Stape’s solution Query Replacer.

Anastasiia Chorna

Anastasiia Chorna

Oct 6, 2025

50% increase in tracked events: webhooks setup for HandyHand and HappyHelper | Obsidian Digital

Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 20, 2025

36% more conversions with server-side Google Ads tracking for Shopify | Lars Friis

Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.

Uliana Lesiv

Uliana Lesiv

Sep 24, 2025

93% more conversions attributed to Meta ads | Forward Media Turkey

Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%

Uliana Lesiv

Uliana Lesiv

Oct 21, 2025

Significant reduction in hosting costs with server-side tracking | ZweiDigital

Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.

Ivanna Holubovska

Ivanna Holubovska

Apr 28, 2025

37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital

Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.

Ivanna Holubovska

Ivanna Holubovska

Mar 20, 2026

15% to 30% more complete data in Meta Events Manager | Hide and Seek

Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.

Uliana Lesiv

Uliana Lesiv

Aug 26, 2025

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