Nicolai is a freelance data tracking specialist with 10+ years of experience in the online marketing game. He has been working with hundreds of clients of all sizes and platforms, including ShopOrama, Shopify, WordPress & Umbraco CMS. As a teacher Nicolai has been teaching Google Analytics since 2017 and can explain all the nitty-gritty details about GA4, Conversions API, Enhanced Conversions, Google Consent Mode, Server-side tagging etc. because he has been asked over and over again by hundreds of students.