On March 21, the Stape team joined MeasureCamp Italy in Milan to meet the tracking community and exchange ideas.
We came as a Gold Sponsor and brought part of our team to run two sessions and support the event.
MeasureCamp is different from a standard conference. The agenda is shaped by the attendees: they can suggest topics, vote for the ones they like most, and join the sessions that feel the most useful to them. That is what makes the event so open and full of relevant discussions.
Stape joined MeasureCamp Italy with two sessions that opened many conversations during the event. The talks gave attendees a closer look at how teams work with tracking, audits, reporting, and debugging.
Serhii Shkvarynytskyi presented "Check-Implement-Measure: From Audit to Reporting." He spoke about how to turn audit findings into next steps and put them into a report that teams can keep using after the session.
Dan Murovtsev presented "Shadow Requests." He explained what causes shadow requests in analytics setups and how to catch them while checking and troubleshooting tracking.
Matteo Zambon was also with us at the event, and he spoke about our work in Italy and how server-side tracking can help Italian professionals and agencies improve data performance.
We had many insightful conversations throughout the event and met people who were interested in tracking, setup quality, and how teams handle data today. It was also great to see how much people enjoyed our merch! :)
Thank you to organizers, volunteers, and everyone who stopped by, joined the sessions, and spent time with us in Milan.
See you at MeasureCamp Helsinki next.
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