Stape at MeasureCamp Malmö 2026

On January 17, the Stape team joined MeasureCamp Malmö and spent the day with the tracking community.

We came as a Platinum Sponsor and brought part of our team to run two sessions and meet the community.

MeasureCamp is a conference where attendees propose topics, vote on them, and build the agenda together during the day. You can join discussions, lead a session, or share your own setup and lessons learned.

This format keeps the conversations close to real-life cases and easy to jump into. 

We ran two sessions, then stayed for the Q&A and the chats in the hallway. Both topics brought real examples from the room, and the sessions turned into an easy, open conversation.

• Serhii Shkvarynytskyi: Check-Implement-Measure: From Audit to Reporting.

Serhii shared a way to move from an audit to actions a team can follow, plus how to package the results into a report that stays useful after the event.

• Dan Murovtsev: Shadow Requests.

Dan explained what shadow requests look like in real analytics setups, why they show up, and how to spot them during debugging.

Our stand stayed busy, and we loved that. We talked about server-side tagging, debugging workflows, and the small tracking details that can change results.

Many conversations turned into “show me your setup” moments, and those were our favorite.

Big thanks to the organizers, volunteers and attendees who made MeasureCamp Malmö such an incredible place of inspiration and opportunities.

See you at the next MeasureCamp.