Stape at MeasureCamp Zurich 2025

On November 22, 2025, the Stape team had an amazing time at MeasureCamp Zurich, joining one of the analytics community’s most collaborative and hands-on events. As a Gold Sponsor, we loved being part of a day where the agenda isn’t set in stone, but built by the attendees themselves!

MeasureCamp isn’t your typical conference. Instead of sitting through pre-planned talks, attendees get to shape the day. You can join discussions, lead a session, or present a topic. Basically, you decide what’s interesting to you. It’s a refreshing way to learn, share ideas, and connect with others in the analytics world.

We were excited to contribute with two sessions:

• Serge Shkvarnytskyi — Check–Implement–Measure: From Audit to Reporting Serge walked through a practical workflow from audits to actionable reporting, perfect for anyone looking to level up their measurement game.
• Dan Murovtsev — Shadow RequestsDan dove into the world of shadow requests, giving attendees insight into what’s happening behind the scenes in analytics setups.

Both sessions sparked plenty of discussion, precisely the kind of engagement MeasureCamp encourages.

Our stand was buzzing all day! We loved meeting attendees, exchanging ideas about server-side tagging, sharing best practices, and just chatting about all things analytics. It was a great reminder of how valuable face-to-face conversations can be.

A huge shout-out to the organizers, volunteers, attendees, and fellow sponsors for making MeasureCamp Zurich such a fantastic, inspiring event.

We had a blast, learned a ton, and can’t wait for the next one. 

See you at the next MeasureCamp!