On March 28, the Stape team joined MeasureCamp Helsinki to meet the tracking community and take part in the event discussions.
We came as a Gold Sponsor and brought part of our team to speak at the event and support it throughout the day.
MeasureCamp does not follow the usual conference format. Attendees shape the agenda by picking the topics they are interested in, which gives the event a more open feel and brings many good discussions during the day.
Stape joined MeasureCamp Helsinki with two sessions that opened many conversations during the event. The rooms were full, and the audience brought a lot of engagement to the discussions.
Serhii Shkvarynytskyi presented "From Audit to Reporting." He spoke about how to move from audit findings to reporting that teams can use to understand issues, plan next steps, and improve their tracking setup.
Marcin Pluskota hosted the panel discussion "The Business Side of Server-Side: What Does It Really Change?" Serhii Shkvarynytskyi, Juliana Jackson, and Matt Muryjas spoke about what server-side tracking changes for businesses, how teams look at it from an operational side, and why it matters beyond the technical setup.
Our stand stayed busy during the event with many good conversations about tracking, setup quality, and day-to-day data work. It was great to see so many people stop by and spend time with us.
A big thank you to the organizers, volunteers, speakers, and everyone who spent time with us at MeasureCamp Helsinki. We were happy to be part of the event and to meet so many people from the community.
See you at Digital Marketing EU in Lisbon and MeasureCamp Amsterdam 2026 next.
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