On April 15-16, the Stape team was in Lisbon for the Digital Marketing Europe Conference. We came as a Gold Sponsor and made the most of both days.
Digital Marketing Europe is a conference for marketers, analysts, and technology practitioners. The program covers paid media, data, and marketing technology, and the sessions are built around practical challenges teams are dealing with today.
Denis Golubovskyi delivered a session titled "Less Noise, More Profit: Boost Paid Ads ROI with Better Signals". The talk was focused on how broken tracking affects ad performance and what teams can do about it.
The session sparked many questions, and the panel discussion that followed kept the conversation going.
The members of the Stape team, Ira Holubovska and Serge Shkvarnytskyi, were also present and had good conversations across both days.
We answered the questions about server-side tracking and were happy to share what we know. We also gave away some merch!
Big thanks to the organizers, the speakers, and everyone who stopped by. We are proud to have been part of this event and look forward to the next one!
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