Stape insights from the DDMA Digital Analytics Summit 2025

The DDMA Digital Analytics Summit 2025 in Amsterdam brought together data professionals, marketers, and analysts from across Europe, and Stape was proud to be part of it as a Gold Sponsor.

In one packed day, the Summit covered everything from technical deep dives to strategic discussions about the future of analytics in a privacy-first world.

Our team, Dan Murovtsev and Serhii Shkvarnytskyi, had the pleasure of meeting many digital professionals eager to discuss how server-side tracking is reshaping the analytics landscape.

Visitors stopped by our stand to explore server-side tracking opportunities. 

It was inspiring to see how many companies are now taking control of their own data pipelines, ensuring both compliance and flexibility in their measurement setups.

Main topics from the Summit:

• GA4 and BigQuery integrations for smarter analysis
• Privacy challenges under the latest EU regulations
• Building a strong data culture within organizations

Each talk reinforced the same message: the analytics industry is moving towards more transparency, more ownership, and more resilience in how data is collected and used.

The conversations at DDMA confirmed what we see daily at Stape: brands are ready to embrace server-side infrastructure as the foundation for accurate, privacy-safe analytics.

We left Amsterdam energized, inspired, and grateful to be part of such a passionate community.

If you’re exploring server-side tracking, we’d love to help you get started.