On October 7th, the Stape team joined analytics professionals, marketers, and tech enthusiasts at the GA Summit 2025 in Milan, Italy. The event brought together some of the brightest minds in data and tracking to discuss the latest developments in Google Analytics 4 and the evolving world of server-side tracking.
It was great to meet so many of you in person, exchange ideas, and talk about how server-side technology is shaping the future of data collection.
At the Stape stand, our team members, Serhii Shkvarnytskyi and Slava Shevchenko, had the pleasure of chatting with attendees, answering questions, and showcasing how Stape helps businesses simplify their server-side GTM setup.
On stage, Denis Golubovskyi presented “Measure the Impact of Server-Side Tracking”, a deep dive into the real-world benefits of moving tracking server-side and what metrics truly reflect success.
A huge thank-you to the GA Summit organizers for putting together such a well-run and insightful event. The energy, conversations, and community spirit made the day truly memorable.
We’re leaving Milan inspired, grateful, and excited for what’s ahead. Until next time — see you at the next event!
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