Stape in Copenhagen: Agency Leaders Breakfast & MeasureCamp 2026

Published Jun 8, 2026 comments

Earlier this month, the Stape team made their way to Copenhagen – not once, but twice. First for our own event on June 4, then for MeasureCamp Copenhagen on June 6.

Stape's first-ever live event: Agency Leaders Breakfast

On June 4, we hosted our first-ever Agency Leaders Breakfast in Copenhagen, bringing together agency teams working in data, tracking, and growth.

The morning was practical: how server-side tracking improves data quality, where it creates new revenue for agencies, and what's actually working for client teams today. We covered it from two angles – the technology and the business side.

We were joined by guest speakers Gunnar Griese and Caroline Vidal, who brought deep, hands-on experience across analytics, attribution, and first-party data. Serhii Shkvarnytskyi, Dan Murovtsev, and Marcin Pluskota represented Stape on the day – sticking around for open discussion.

The crowd was great, the atmosphere was warm, and the conversations went well beyond the slides. Big thanks to Caroline and Gunnar for sharing their insights.

MeasureCamp Copenhagen

On June 6, Stape attended MeasureCamp Copenhagen as platinum sponsors, with Dan, Marcin, and Serge representing the team. The event was held at SOHO at the Meatpacking District in central Copenhagen.

Dan ran a session on expanding the capabilities of server-side setups:

Beyond tracking: using server-side for profit-based optimization

Marcin led an open discussion on:

The business side of server-side - what does it really change?

Special thanks to Wojciech Zak and Kristian Krogh Bang for joining as panelists and sharing their insights. And Serge was right there throughout – connecting with the community and swapping insights.

Our first-ever Stape competition

We also ran our first Stape competition at MeasureCamp, using our Website Tracking Checker. Congratulations to the winners!

Thanks to the community

Two events, one city, and a lot of good conversations. Thanks to the MeasureCamp Copenhagen organizers, the panelists, the guest speakers, and everyone who joined us – at the breakfast and at the camp. See you at the next one!