Facebook

Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and...

Read More

Facebook Conversion API for Unbounce

Accurate tracking and personalization are the keys to paid campaigns’ success. Many marketers create different angles for each target audience and use landing page...

Read More

How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

An announcement from Apple has many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited...

Read More

Facebook conversion API for Shopify

Facebook spent a lot of effort pushing marketers and site owners to implement FB Conversion API. If you run advertising on Facebook, most likely,...

Read More

Facebook Conversion API for Bigcommerce

Browser tracking is becoming less reliable because of ad blockers, decreased cookie lifetime, and intelligent tracking prevention. The iOS14 update made everything even more...

Read More

How to set up Facebook event deduplication in Google Tag Manager

Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers....

Read More

How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is...

Read More

3 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API

Google Tag Manager was initially designed to make the life of marketers easier. If you use Google Tag Manager web container, you no longer...

Read More

How to add Google Analytics and Facebook pixels to WordPress using Google Tag Manager server-side container (WordPress plugin)

Looking to set up a Google Tag Manager Server container on your WordPress site? Not sure if you need server-side tagging? If so, then...

Read More

Facebook Tag for Google Tag Manager Server Side

Using Facebook Conversions API, you can send events to Facebook Event Manager. That is the perfect alternative to Facebook SDK because Conversions API speeds...

Read More