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Facebook Conversions API Gateway. The easiest way to implement FB CAPI?

Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to...

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Send data from CRM to Facebook conversion API using webhooks

The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data...

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Facebook Event Match Quality – What it is and how to increase it

Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass...

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Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and...

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Facebook Conversion API for Unbounce

Accurate tracking and personalization are the keys to the success of paid campaigns . Many marketers create different angles for each target audience and...

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How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14.  The new mobile operating system limited...

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Facebook conversion API for Shopify

Facebook spent a lot of effort pushing marketers and site owners to implement FB Conversion API. If you run advertising on Facebook, you’ve likely...

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Facebook Conversion API for Bigcommerce

Browser tracking is becoming less reliable because of ad blockers, decreased cookie lifetime, and intelligent tracking prevention. The iOS 14 update made everything even...

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How to set up Facebook event deduplication in Google Tag Manager

Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers....

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How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is...

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3 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API

Google Tag Manager was initially designed to make the life of marketers easier. If you use Google Tag Manager web container, you no longer...

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How to add Google Analytics and Facebook pixels to WordPress using Google Tag Manager server-side container (WordPress plugin)

Looking to set up a Google Tag Manager Server container on your WordPress site? Not sure if you need server-side tagging? If so, then...

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Facebook Tag for Google Tag Manager Server Side

Using Facebook Conversions API, you can send events to Facebook Event Manager. That is the perfect alternative to Facebook SDK because Conversions API speeds...

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