Google Tag Gateway is becoming a more common topic in tracking conversations as businesses look for ways to improve their measurement setup. At the same time, server Google Tag Manager remains a more established solution for teams that need greater flexibility and more advanced control.
This webinar was created in response to that growing interest and the need for a clearer understanding of what Google Tag Gateway is, where it fits, and how it compares to more flexible server-side approaches. We’ll explore what role GTG plays in today’s market and how teams can assess it as part of their tracking strategy.
When: April 23rd, 2026, at 5:00 PM CET
Speaker: Dan Murovtsev, Product Manager @ Stape
1. Introduction to gateways:
Learn what gateways are and where they fit in the measurement landscape.
2. Understanding Google Tag Gateway:
Take a closer look at Google Tag Gateway, how it works, and what businesses can expect from it in practice.
3. Google Tag Gateway vs server Google Tag Manager:
Explore the key differences between GTG and sGTM, including setup, flexibility, and the types of tracking needs each solution is better suited for.
4. Q&A session.
Join us to understand what Google Tag Gateway is, how it compares to server Google Tag Manager, and how to choose the approach that best matches your business needs and measurement goals.
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