Pinterest tag for server Google Tag Manager allows businesses to integrate their website with Pinterest, one of the most popular social media platforms for visual content.
Pinterest Conversion API (CAPI) can help companies increase the accuracy of their conversion tracking and improve the return on investment (ROI) for their paid advertising campaigns. By implementing Pinterest CAPI, you can get more granular data about user behavior on their website, enabling them to make better marketing decisions.
The logic of Stape's Pinterest CAPI tag is similar to that of Facebook CAPI or TikTok events API tag, making it easy for businesses to set up if they already have experience with these tools. With the Pinterest tag for server GTM, you can track a wide range of user behaviors, including page views, button clicks, and form submissions. This information can be used to create custom audiences and target users with more relevant content, improving the effectiveness of marketing campaigns.
1. Supports event deduplication.
2. Supports standard and custom events.
3. Supports real-time server event testing.
4. Does not require Access Token. You should use only a Pinterest advertiser ID.
5. You can send event and product data.
We created a tag for the Google Tag Manager server container that sends a notification to Slack. With the help of this tag, you can send any information about user actions on your site to the Slack channel. This tag allows adding variables, such as product and user information, inside the notification. You can notify your team about a new purchase, abandoned cart, or a new quote request from clients. One of the use cases of this tag is to send notifications to the sales team Slack channel about new orders immediately. You can also use this tag to monitor your site stability.
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
