Check out the comparison between Snap CAPI Gateway and server GTM setup of Snapchat CAPI. Choose which one you should use to set up server-side tracking.
Implement server-side tracking with Snapchat Conversions API Gateway with no hassle. Overcome ad blockers, improve ad performance, and maximize cookie duration.
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Math Variable allows you to perform basic calculations like addition, subtraction, multiplication, and division.
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.
Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.
Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.
Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.
Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.
Learn how to set up consent mode for tracking Bing Ads conversions.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.
