Snapchat Conversions API Gateway is the latest solution for implementing the Snap Conversions API, offering what appears to be the easiest setup process to date.
With Snap CAPI Gateway, there's no need to configure event deduplication or spend endless hours on tagging. It allows you to send user parameters and events directly from a server. Plus, it supports multiple Pixels within a single instance, even if they’re managed by different Business Manager accounts.
This blog post will cover what the Snapchat CAPI Gateway is and provide a guide on setting up Snap CAPI Gateway using Stape.
Environment is a key feature of the Snapchat CAPI Gateway. Each Snapchat Conversions API Gateway instance operates on a cloud server, which manages all communication between the Snapchat Pixel and the Conversions API.
Once the Snap Pixel is linked to the Conversions API Gateway environment, it uses web events to track data from the server. This makes it crucial to ensure that web events are fully accurate and contain all the necessary user and product information before implementing the Snapchat Conversions API Gateway.
While server-side tracking offers significant benefits, setting up the Snap Conversions API can be time-consuming and often requires technical expertise, which can be challenging for some advertisers. But! Snapchat Conversions API Gateway addresses this by providing the fastest solution for implementing Snapchat server-side tracking, without the need for specialized skills.
You can try Snapchat CAPI Gateway for free for 7 days without providing any billing details.
There are two plans:
Snapchat CAPI Gateway provides an easy, quick setup designed specifically for Snapchat event tracking with minimal effort. On the other hand, setting up Snapchat CAPI through server GTM offers greater flexibility and customization but requires more technical configuration and ongoing management.
1. Low price.
Stape’s Snapchat CAPI Gateway is the most straightforward and cheapest way of setting up and hosting Snap CAPI. Start with a free plan and then proceed with only $10 per month per Pixel!
2. Easy setup.
There's no need to hire developers or tracking specialists to set up the Snapchat CAPI Gateway. The setup process is much simpler compared to a standard Conversions API implementation.
3. No maintenance required.
Updates are automatic, so no manual adjustments to settings or servers are needed. When adding a new event, just set up web tracking, and the Conversions API Gateway will start tracking from the server automatically.
| Before you begin, ensure that Snapchat web tracking is already configured on your site, whether it's implemented through a GTM container, embedded directly in the website code, or integrated via a plugin. This setup allows you to use existing web events. |
1.1. Create an account or log in to Stape. Click on “Create Gateway” in the Snapchat section.
1.2. Write in the gaps:
Click “Create Snapchat CAPI Gateway”.
1.3. Choose a subscription plan. Stape offers:
1.4. Wait till the status of your gateway is “Running”.
2.1. Click on “Finish Snapchat Gateway setup”.
You will be redirected to the login interface of Snapchat Gateway.
2.2. In the Conversions API Gateway hub click on the left: “Add data source”.
2.3. Choose the account and Pixels you’d like to connect and confirm your choices.
2.4. You will see the added Pixel in your dashboard.
Using a custom domain or data routing in your Snap CAPI Gateway can improve measurement performance. The data routing feature allows you to choose the subdomain for the Pixel's communication with the Conversions API Gateway. This custom domain should match the subdomain of the main domain used for firing the Snapchat Pixel.
3.1. Click “Data Routing” on the left menu.
3.2. Click “Add Subdomain”. Enter your custom domain.
3.3. Log in to your DNS provider and set records (if you use Cloudflare, the settings should look like on the screenshot).
3.4. And that’s it! You’ve successfully set up your subdomain.
This will help you increase the protection of your events from ad blockers.
After validating your Data routing domain you will see a link that you can use to download Snap js on your site:
You can add this to your site's code or change it in the default Snap js snippet:
You can use a single Snapchat CAPI Gateway to set up multiple Snapchat Pixels. Additionally,Pixels from various Snapchat Business Accounts can be connected to the same CAPI Gateway, provided you have admin access to all the Pixels.
The process is straightforward: configure your Snapchat CAPI Gateway, then add new Pixels through the hub interface. Simply click on “Add data source”.
As mentioned before, Snap CAPI Gateway uses web events to track data from the server.
6.1. Within 30 minutes of connecting your Pixel to the Snap CAPIG hub, you should notice that the event count is no longer zero, and you should also see the names of the events that have been received.
6.2. You can also verify that events are sent correctly to the Snap CAPIG hub by checking the website console:
Snap Conversions API Gateway makes server-side tracking with Snapchat easy. No more complicated setups or high costs. You can get it running even without technical skills.
And if you'd like to try server GTM implementation for Snapchat Conversion API you are welcome to read our detailed guide.
Ready to try our Gateway out? Start your 7-day free trial today!
The easy way to implement Snapchat Conversions API Gateway with no manual tagging.
