Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.
Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.
Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
Learn easy steps to identify and filter out spam traffic in GA4 using Stape's bot detection power-up, ensuring cleaner, more reliable analytics.
Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Google released a Server-Side version of Google Tag Manager in 2020. Server-side tracking is more complicated than the web container set up, at least for now, since the idea and technology behind server tagging are entirely different from what we used to have on the web. But server-side tagging will give your site huge benefits. Server-side tagging is getting more popular due to its ability to track people using AdBlockers, browsers with ITPs, and other tracking restrictions. The purpose of this article is not to convince you to start using server-side tagging (there is another blog post that describes the main benefits of server-side tracking). I assume that you’ve already decided to implement server-side tagging on your site. This blog post will show you how to check whether Server-Side tracking for GA4 and Facebook conversion API was set up correctly.
Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?
