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Nov 15, 2024

Meta CAPI for PrestaShop via server GTM

Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.

Nov 15, 2024

Meta CAPI for Wix via server GTM

Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.

Sep 13, 2024

Privacy considerations and best practices for Facebook event matching

Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.

Aug 28, 2024

Optimize user data sent to Meta for better Match Quality

Learn how to optimize user data sent to Meta for better Match QualityI - from Stape experts

Aug 27, 2024

Meta CAPI for BigCommerce via server GTM

Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.

Aug 23, 2024

Meta CAPI for a custom website via server GTM

Learn how to set up server-side tagging for your custom site through Meta Events Manager.

Aug 23, 2024

Meta CAPI for Magento via server GTM

Learn how to set up server-side tagging for your Magento site through Meta Events Manager.

Aug 23, 2024

Meta CAPI for Wordpress via server GTM

Learn how to set up server-side tagging for your WordPress site through Meta Events Manager.

Aug 23, 2024

Meta CAPI for Shopify via server GTM

Learn how to set up server-side tagging for your Shopify store through Meta Events Manager.

May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

Apr 30, 2024

Facebook Leads tag for server Google Tag Manager

Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 12, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Oct 5, 2023

Case study: Comparing Facebook Ads results using FB Pixel only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Sep 15, 2023

Conversions API Gateway: common mistakes and frequently asked questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Jun 21, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Apr 18, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 3, 2023

Comparison of Facebook Conversions API setup options

This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.

Mar 30, 2023

Facebook Conversion API for WordPress

Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.

Mar 20, 2023

Facebook Сonversion API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using Stape server Google Tag Manager app for Shopify.

Jan 5, 2023

How to set up Instagram Conversion API

In this blog post you can find out how to set up Instagram Conversion API and its benefits.

Dec 30, 2022

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Oct 25, 2022

Actionable tips to improve Facebook conversion attribution

Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.

Aug 16, 2022

Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

Jul 19, 2022

Facebook conversion API for ClickFunnels using server GTM

In this article, I will show the Stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.

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