Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.
Cross-device tracking helps businesses connect user behavior across devices for better ad targeting, improved personalization, and precise campaign measurement.
Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.