Stape x Meta Breakfast in Hamburg 2026

On November 3, Stape and Meta hosted an in-person breakfast at Meta’s office in Hamburg. The program included sessions from both companies, a networking breakfast, and an open Q&A.

The breakfast was aimed at agency leaders and data professionals in Hamburg who work with ad platforms and client tracking setups. Ad platforms increasingly optimize based on the signals they receive rather than on manual campaign settings, so poor signal quality can reduce campaign performance. The sessions addressed this problem from the agency side.

The sessions focused on three topics:

• Signal quality and measurement: which frameworks affect targeting precision, data flow, and advertising effectiveness for agency clients.
• Server-side tracking: how server-side tracking can improve the quality of data sent to ad platforms.
• Pitching server-side tracking as a service: how agencies can present it to clients and use it to increase client retention.

• Timo Thomsen, Head of Measurement & Signals, Partnerships EMEA at Meta. He leads partnerships focused on signal onboarding, ad optimization, and third-party measurement solutions.
• Florian Will, Strategic Partnerships EMEA at Meta. He works on Meta’s signals partner ecosystem and with technology partners.
• Dan Murovtsev, Product Manager and GTM/sGTM expert at Stape.
• Serhii Shkvarnytskyi, Sales and Partnerships Lead at Stape.
• Marcin Pluskota represented Stape and co-hosted the welcome.

Big thanks to Timo and Florian for hosting and presenting. The event wouldn’t have been possible without them.

Thanks also to everyone who attended. We hope you took away useful knowledge and look forward to the next event.