Last-minute talks sometimes turn out to be the best ones.
Earlier this month, Slava Shevchenko from Stape gave a spontaneous talk on “Server-Side Tracking - The Key to Accurate Data, Better Attribution and Higher ROAS” at a local PPC meetup in Hungary, and it quickly turned into a valuable and engaging session for everyone involved.
The event brought together a strong group of Hungarian PPC specialists and agency professionals. Many were hearing about server-side tracking for the first time, which led to a dynamic conversation full of thoughtful questions and real-world use cases.
“You could really feel the curiosity in the room. Server-side is still a new topic for many marketers, and that made the discussion even more lively,” - Slava shared.
The meetup was organized by Áron Bay supported by the PPC Pro Facebook group, which now brings together over 5,000 PPC professionals in Hungary.
While most of the community’s activity happens online, events like this show the value of in-person conversations and connections.
We’re glad to have been part of it and inspired by the level of engagement and interest from the local community. As more marketers explore privacy-first tools, server-side solutions, and advanced tracking setups, we’re excited to continue contributing to these conversations.
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