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Sep 25, 2024

Schedule power-up: a handy way to collect data from the database

Find out the use cases of Schedule power-up by Stape and schedule request sending easily.

Sep 25, 2024

Auto convert of webhook’s data in XML to JSON with Stape’s power-up

Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.

Sep 24, 2024

Cookieless tracking methods: compared and explained

If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.

Sep 23, 2024

Phone Number Formatter variable for Google Tag Manager container

Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.

Sep 20, 2024

How global data privacy laws affect user tracking strategies

Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.

Sep 20, 2024

Top cloud databases for server GTM explained

Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.

Sep 19, 2024

Consent Parser variable for Google Tag Manager server container

Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.

Sep 17, 2024

File Proxy for higher data control

Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.

Sep 11, 2024

Math variable for Google Tag Manager server container

Math Variable allows you to perform basic calculations like addition, subtraction, multiplication, and division.

Sep 9, 2024

Pub/Sub Publish tag for Google Tag Manager server container

Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.

Sep 9, 2024

What is event tracking in GA4: a guide to boosting your data insights

Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.

Sep 9, 2024

User Data Extractor variable for Google Tag Manager server container

User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.

Sep 6, 2024

End-to-end guide on data layer in Google Tag Manager

Find the comprehensive instructions on setting up and utilizing data layers in Google Tag Manager for better event match quality.

Sep 6, 2024

Firestore Request Delay tag for Google Tag Manager server container

Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.

Sep 5, 2024

Duplicate Transaction Checker variable for Google Tag Manager server container

Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.

Sep 5, 2024

Google Merchant Center Lookup variable for Google Tag Manager server container

Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.

Sep 4, 2024

Days In Seconds variable for Google Tag Manager server container

Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.

Sep 4, 2024

Server-side Google Ads conversion tracking for BigCommerce

Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!

Sep 3, 2024

How to improve web analytics data quality: challenges and solutions

Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.

Aug 27, 2024

Meta CAPI for BigCommerce via server GTM

Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.

Aug 23, 2024

Weather variable for server Google Tag Manager

Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.

Aug 23, 2024

Server-side tracking for Bloomreach

Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.

Aug 23, 2024

Object Builder Variable for server Google Tag Manager

Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.

Aug 22, 2024

Stape Analytics: measure the impact of your server-side tracking

In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.

Aug 15, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

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