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Server-side GTM for single-page applications (SPAs)

Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 1, 2024

Cross-device tracking explained: what is it and how it works

Cross-device tracking helps businesses connect user behavior across devices for better ad targeting, improved personalization, and precise campaign measurement.

Liudmyla Kharchenko

Liudmyla Kharchenko

Oct 22, 2024

Server GTM container is not receiving requests - reasons and fixes

Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.

Alex Held

Alex Held

Oct 11, 2024

Cookieless tracking methods: compared and explained

If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.

Uliana Lesiv

Uliana Lesiv

Sep 24, 2024

Top cloud databases for server GTM explained

Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.

Uliana Lesiv

Uliana Lesiv

Sep 20, 2024

End-to-end guide on data layer in Google Tag Manager

Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.

Uliana Lesiv

Uliana Lesiv

Sep 6, 2024

How to improve web analytics data quality: challenges and solutions

Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.

Ivanna Holubovska

Ivanna Holubovska

Sep 3, 2024

Server-side tracking for Bloomreach

Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Uliana Lesiv

Uliana Lesiv

Aug 12, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 5, 2024

Tag status “failed” in GTM: the reasons and solutions

Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 26, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Uliana Lesiv

Uliana Lesiv

Jul 25, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

Uliana Lesiv

Uliana Lesiv

Jul 18, 2024

Tag status “still running” in GTM: the reasons and solutions

Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 16, 2024

How server-side tracking affects paid campaign attribution

Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 12, 2024

Why is Google Tag Manager preview mode not working?

Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.

Ivanna Holubovska

Ivanna Holubovska

Jun 26, 2024

Cookieless retargeting: how to retarget in a cookieless world

Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 21, 2024

Cookieless targeting: how does it work?

Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 12, 2024

Cookieless advertising: strategies and solutions

Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 5, 2024

Zero and first-party data explained

Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.

Liudmyla Kharchenko

Liudmyla Kharchenko

May 9, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Ira Holubovska

Ira Holubovska

Mar 5, 2024

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