TikTok has become one of the most popular social media platforms, offering businesses a great way to connect with a large and engaged audience. Whether you're running creative video ads or promoting your brand through fun, short clips, TikTok allows you to reach younger users in a fresh and authentic way. It's a powerful platform for increasing brand awareness, driving website traffic, and boosting sales.
To make the most of your TikTok campaigns, server-side tracking can be incredibly helpful. Server-side tracking means sending conversion data directly to TikTok’s servers rather than relying on what happens in a user's browser or device. This gives you more accurate data and can help your campaigns run more effectively. You can set up server-side tracking on TikTok using TikTok Events API and TikTok API Gateway.
But what’s the difference between TikTok Events API vs. TikTok Events API Gateway? How to choose what suits you best?
In this blog post, we will break down the key differences between the TikTok Events API and the TikTok Events API Gateway, helping you understand their unique features and benefits.
Stape’s TikTok Events API tag allows you to send website or app events from your server directly to the TikTok server. You can collect custom audiences, create dynamic product ads, and optimize campaigns.
It requires technical knowledge for setup and configuration, including managing infrastructure such as server hosting and permissions.
Stape’s TikTok Events API Gateway is the newest and simplest solution for implementing the TikTok Events API. It allows you to skip the complexities of configuring event deduplication and avoid spending excessive time on tagging. It allows you to send user parameters and events directly from the server while also supporting multiple Pixels in a single instance, even across different Business Manager accounts.
It works in minutes — set up the TikTok Events API without the need for manual server-side tagging implementation. With the TikTok eAPI Gateway, you can immediately enhance the accuracy of conversion tracking and attribution.
Key features of TikTok Events API tag setup:
Key features of TikTok Events API Gateway setup:
| TikTok eAPI tag | TikTok eAPI Gateway | |
| Setup complexity | More complex configuration, you need web and server GTM containers. | Easier to set up; you only need to have a web GTM container. |
| Ability to set up server-side tracking for other platforms | More flexible, enabling setup for various platforms. | Setup is possible only for TikTok. |
| Price | Depends on the number of requests, check the calculator to see the price for your website. | 10$/month for each Pixel or 100$/month for 100 Pixels. |
TikTok Events API tag suits best for:
TikTok Events API Gateway suits best for:
We hope this article helped you understand the strengths and weaknesses of both TikTok tracking setups. If you're looking for a quick, reliable, low-maintenance solution that works out of the box, opt for the TikTok Events API Gateway. Alternatively, choose the TikTok Events API with server-side tagging for more flexibility, customization, and the ability to manage multiple platforms and advanced tracking setups.
Each option caters to different expertise and tracking needs, so your choice should align with your business goals, technical resources, and the complexity of your tracking requirements.
Ad blockers and third-party cookie restrictions can make traditional client-side tracking less reliable for accurate data collection. Server-side tracking helps overcome these challenges by ensuring data accuracy and preventing duplicate event reporting.
If you have any questions or need more information, feel free to reach out at support@stape.io
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